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Archive for the ‘Uncategorized’ Category

Why Is Development of Multilingual Websites So Important?

Friday, August 24th, 2018

The best way to enlarge your target audience is to work with foreign clients. The best way to communicate to your potential foreign clients is to develop a multi-language website.

A multi-language (multilingual) website is a website that provides its visitors with content in two or more languages. There are several reasons for a company to develop a multilingual website:

  • A multi-language website provides an opportunity get into a new market.
  • A multilingual website helps the company to keep its international clients informed about its product and services in case the company has already broken into a new market.
  • A multi-language website provides the visitors with informative content in several different languages.

Economic globalization and integration between different countries has lead to reduction of trade barriers and emergence of a global market. It is highly unreasonable to ignore the opportunities provided by globalization. A multilingual website is the best way to reap the benefit of these opportunities, as it:

  • attracts visitors from all over the world
  • speaks your target visitor’s language
  • communicates effectively to the global audience

The best way to win your client’s favor is to speak his native language, that is why multilingual websites are so effective in conquering potential customers around the globe. If you a eager to expand your business overseas and build a strong bond with your new clients and partners, you cannot do without a multi-language site.

I suggest that you should translate your websites into Russian and Ukrainian or develop multilingual sites at once. Why these very languages? The answer is simple. About 278 million of people speak Russian as their primary and secondary language; Ukrainian is spoken by about 47 million of people.

Of course, not all these people are active Internet users. However, the number of users in the Runet is about 45,5 million and it is estimated to grow. Russian-speaking Internet users are no more afraid to buy from e-commerce sites, but they still prefer online stores that deploy content in the Russian language. Why not use it to leave your competitors far behind?

You may ask: “Why should I order a multi-language website in a web studio? It will be much cheaper to use the services of a translation bureau!” Please, don’t forget that sometimes the cheapest is the most expensive. A translation performed by a translation bureau may turn totally ineffective in case you have to deal with e-commerce and web promotion.

Imagine a situation: you have developed a site and translated it into a foreign language. How are your potential foreign clients going to find it on the World Wide Web? They will probably use search engines to search for products and services they are interested in. Most often people click on the links from the top of search results, thus the best way to get your part of traffic is to promote your site into this top.

The most effective way of promoting a site into the top of search results is search engine optimization (SEO) of the content. That is why to translate the content of your site into a foreign language is not enough; if you want your site to have high ranks, its content must be optimized for the Web.

And one more thing that has to be taken into account while developing a multilingual website in Russian and/or Ukrainian. Most of the Russian-speaking Internet users prefer to use Yandex search engine rather than Google. Yandex algorithms and ranking principle is totally different from that of Google. That is why if you want to make your site well-known in the Runet you should promote it both in Yandex and in Google.

For more information on website development, check out the information available on our website; there you will find more useful tips on web development and promotion

Reasons to Hire osCommerce Developer

Thursday, August 23rd, 2018

With so many things going on in the field of information technology, the development of os-commerce and e-commerce has made things quiet easier for people around the globe. These days, you will find companies are working hard on osCommerce website designing. There are trained developers and programmers who help to develop the formation of the e-commerce application. These skilled programmers assist in building the application more user-friendly and attractive. With the advent of osCommerce and e-commerce, it has become simple and trouble-free for people to purchase commodities and draw on services from one nation while sitting in a different place. So, if you want to improve the grade of your website then hire osCommerce developer. They will add supplementary features to your customary website design.

Open source commerce also known as osCommerce, is a wonderful software program that deals with online storage managing and e-commerce programs. With time, an open source commerce way out to an e-commerce function has taken things to the better level in the IT field. The osCommerce solutions can be easily setup and are easy to maintain and incorporate. These days, companies in this field are coming up with first-class osCommerce services to cater various website needs and help the businesses continue to exist in this huge market. Hire osCommerce developer for your company website and see where your website reaches. An open source commerce expert has a lot of proficiency in the field of osCommerce website designing. The programmer is well versed with various web databases and programming languages like Java, PHO, Joomla, ASP.net and so on. So, if you want to make cost-effective and customer friendly website for your company hire osCommerce developer and make your business grow higher in the global market.

Today, business people prefer those databases and programming languages that are specific and can handle intricate tasks together with helpful compatibility. This is the reason, large division of web programmers and developers are using PHP as a modified web development solution for building fully efficient online portal. If you are looking forward to create highly professional and visually appealing web pages and web portal then immediately hire a PHP Programmer. Till now, PHP programming language has been considered as one of the most important fundamentals to develop a successful website.

Apart from osCommerce, PHP programming, Joomla, e-commerce solution, custom application development, there is another important element to build up a website is CakePHP development. CakePHP is an open source website application system in the PHP framework that is now considered as the latest classification of open source customization. If you want to develop a better website and introduce the latest CakePHP application in your website then hire CakePHP developer and create something new.

No wonder, with time CakePHP has turned to be one of the most sought after free open source CMS that can take your company website to superior heights of achievement as compared to your contenders. A CakePHP developer is highly skilled and makes things easier for you to see your website at a different angle.

What Is the Right Software Development Language for Your Web 2.0 Startup?

Wednesday, August 22nd, 2018

Recently, I wrote an article about Rapid Java development and how grails compares to other languages such as php and ruby. At a networking event someone approached me and talked to me about that very article. She asked me what software development language and framework I’d choose for a Web 2.0 application.

Interestingly enough when you perform a Google search on this topic you’ll find plenty of answers to this question. However, most of them are ideologically charged, so it’s hard to get an objective answer. Do not get sucked into these kinds of discussions among your team members, as in my experience they will lead you nowhere. Actually they do lead you somewhere; and believe me, you don’t want to wind up there.

I’m of the opinion that most software development languages give you a similar kind of functionality. If you are a startup and have a great idea for a web application there is one single thing I would consider: What is the fastest way to build a working prototype that gets your investors on board?

The choice of programming language should be only based on this single goal. From the top of my mind I can think of a couple of categories you may want to evaluate to come to a decision.

Experience:

Do you or your team have experience in a software development language? E.g. In case you and/or your team are wizards in C#, stop reading right here, drink a six-pack of Red Bull and start cranking out that ASP.NET application. Same goes for any other mature software development language as well as the chosen energy drink.

Framework:

Use development frameworks when possible. Development frameworks such as CakePHP or CodeIgniter for PHP can really speed up your development. Most of them follow the convention over configuration pattern and can increase your productivity tremendously. You will have to write less code, which generally translates into fewer bugs and you can focus on what differentiates your application from others faster, namely your business logic. On top of that you can leverage plenty of plugins developed by other users which will increase your productivity even further.

Maturity of web development framework:

Choose a well-established language and framework. Yes, you can develop an ASP.NET application on Linux using Mono or use Lisp to code the next generation version of Facebook, but this is certainly not the fastest way to get things done. There are a couple of points that say something about the maturity of a language and framework.

Community

How large and active is the community: Grails, RoR, Symfony, Zend, CakePHP, ASP and Django all have thriving communities. Should you ever have a question, you can simply go to one of their forums and get an answer within hours, sometimes even minutes. That will help you not to get stuck in your development.

Plugins/Code stubs

The more code you can reuse, the better. No need to write a PayPal integration from scratch when someone has already done it before and this very code has been thoroughly tested by thousands of users. Make sure the framework you choose has plenty of this kind of community generated extensions you can choose from.

Tooling

The goal behind development environments is to increase your productivity. Syntax highlighting is a very basic example of that, other environments such as the J2EE environment in Eclipse, IntelliJ Idea, Visual Studio or XCode even help with refactoring your code and deployment of your application. If possible you want to leverage these tools and not fall back to notepad or vi (sorry if I offended someone) just because you want to program in an exotic language.

Reuse existing systems where possible:

Let’s assume you want to build a social networking site similar to LinkedIn or Facebook. You could start from scratch using one of the aforementioned frameworks or leverage existing solutions such as Drupal, Joomla or DotNetNuke. Yes, it will depend on your requirements whether this is possible, but from my experience chances are, it is.

Remember, the goal is to get your project out of the door as fast as possible to attract customers and investors. It doesn’t mean you have to have everything in place from the get-go to scale to a billion visitors per day. Don’t go for perfection, go for good-enough.

This is an extended version of my answer I gave that evening. In case you are still lost and don’t know the right approach, don’t worry. You don’t have to be a techie to create a successful web-based startup. There are plenty of software development outsourcing organizations out there that can assist you in getting things done, one of them being us, IKaru.

I always enjoy getting feedback, so do leave a comment when you find the time.